Aman Gupta is an Indian entrepreneur and angel investor, best known as the co-founder and CMO of boAt Lifestyle. A Chartered Accountant and MBA graduate, he gained national fame as a judge on Shark Tank India, inspiring young entrepreneurs across India.
Introduction :
Aman Gupta (born 4 March 1982) is one of India’s best-known entrepreneurs, angel investors, and business personalities. He co-founded the consumer electronics brand boAt Lifestyle and is widely recognized as a judge and investor on the Indian business reality TV show Shark Tank India. Over the last decade, he has become one of the most visible figures in the Indian startup ecosystem — not only for building a brand that resonated with millions of Indians but also for mentoring and funding emerging businesses.
Early Life and Background
Aman Gupta was born in Delhi, India, on 4 March 1982 to Neeraj Gupta and Jyoti Kochar Gupta. Growing up in a well-educated Punjabi family, he had a curious and ambitious mindset from childhood. Reports indicate that he even sold pens and toys in his school days to earn pocket money, showcasing an early entrepreneurial instinct.
Despite his later success, he also faced personal challenges during childhood — including instances of being bullied. In later years, he openly spoke about how those experiences shaped his resilience, saying that confronting adversity early made him stronger.
He has two siblings — Neha and Anmol — and later married Priya Dagar. Together, they have two daughters, Adaa and Miraya.
Education Background
Aman’s academic journey laid the foundation for his future business ventures:
- Schooling: He completed his early education at Delhi Public School, R. K. Puram, one of the most respected schools in the city.
- Undergraduate: He pursued a Bachelor of Commerce (Hons) degree from Shaheed Bhagat Singh College, under Delhi University.
- Finance Qualification: After graduation, he qualified as a Chartered Accountant (CA) through the Institute of Chartered Accountants of India (ICAI).
- MBA: To refine his business mindset, he earned an MBA in Finance and Strategy from the Indian School of Business (ISB), Hyderabad. He also attended the Kellogg School of Management (USA) as part of his further business studies, specializing in general management and marketing.
This varied educational profile — from arts and accounting to advanced business strategy — equipped him with a rare mix of financial acumen, operational insight, and marketing strategy. These skills would later play a decisive role in building his career and shaping boAt’s growth story.
Early Career: Corporate Grind and First Entrepreneurial
Citi and KPMG
After completing his CA and MBA, Aman’s professional journey began in mainstream corporate roles:
- Citi Bank: He started as an Assistant Manager at Citi (2003–2005), gaining firsthand experience in financial operations and client servicing.
- KPMG: Later, he joined KPMG’s Strategy Services Group as a Senior Management Consultant, where he worked with large organizations on strategic projects.
These jobs honed his business insight — from analytics and planning to understanding large revenue-generating structures.
Entrepreneurial Ventures Before boAt
Long before boAt became a household name, Aman made bold entrepreneurial moves — and faced setbacks:
- Advanced Telemedia Pvt. Ltd. (2005): In the mid-2000s, he co-founded Advanced Telemedia and served as its CEO. This early venture experimented with D2C electronics printing and distribution. While it didn’t achieve blockbuster success, it taught invaluable lessons about product-market fit and business grit.
- Imagine Marketing (2014): He later set up Imagine Marketing India — a precursor entity that would eventually house boAt brands. )
Aman also worked briefly in sales and business development for HARMAN International (including responsibilities connected to JBL and other consumer electronics), where he oversaw sales operations and retail distribution networks — a formative experience that informed his later approach to boAt’s distribution and retail footprint.
Founding boAt A New Wave in Consumer Electronics
The Idea Takes Shape
In 2016, Aman Gupta teamed up with Sameer Mehta to build a lifestyle-centric consumer electronics brand — and thus boAt (stylized boAt Lifestyle) was born. The goal was simple yet ambitious: create stylish, affordable, well-designed audio devices and accessories tailored to India’s youthful demographic — at a time when the entry-level Bose, JBL, and Sony products were too expensive for many Indians.
The First Products
Their initial offerings were not smartwatches or premium earphones — but durable braided charging cables and affordable audio accessories. These products quickly gained traction for their better durability and attractive price points compared to default OEM cables and imported products.
- Audio: True Wireless Earbuds, Neckbands, Headphones (Wired & Wireless), Wireless Speakers, Soundbars.
- Wearables: Smartwatches.
- Accessories: Chargers & Cables.
- Focus: Stylish, affordable, and durable electronics for the Indian market.
Disruption and Growth
Under Aman’s leadership as Chief Marketing Officer (CMO) — responsible for branding, positioning, and customer outreach — boAt grew rapidly:
- It leveraged celebrity endorsements, social media influencers, and youth-oriented campaigns to build a strong brand personality.
- Products were available both online (major e-commerce portals) and offline (retail outlets), expanding its reach across India.
- boAt soon diversified into a full ecosystem: earphones, headphones, Bluetooth speakers, smartwatches, gaming accessories, and mobile accessories.
Within a few years, boAt grew from a startup with modest beginnings into one of India’s top wearable and audio accessory brands. According to industry reports, it became one of the largest in its segment, earning significant revenues and consumer loyalty.
Marketing Genius: Connecting boAt with India’s Youth
Aman’s marketing DNA is often cited as the locomotive behind boAt’s rise. His strategies included:
- Targeted brand messaging that spoke directly to millennials and Gen Z.
- Collaborations with Bollywood personalities and sports figures, boosting visibility.
- Heavy use of influencer campaigns — particularly on social media platforms — to build aspirational and relatable brand narratives.
- Emphasis on design, lifestyle imagery, and pop culture references in all advertisements and packaging.
This aggressive yet culturally tuned marketing approach helped boAt break early into a market dominated by legacy players. By creating a brand that felt local, vibrant, and stylish, boAt outpaced many competitors in the young consumer segment.
Aman once described the secret to marketing success as “making the brand a part of everyday life” — a philosophy that turned boAt into more than a product maker but a lifestyle symbol for many urban Indians.
Shark Tank India: Mentor, Investor, and TV Personality
A significant boost to Aman’s celebrity came when he joined the panel of Shark Tank India — the Indian adaptation of the popular global startup show Shark Tank. He joined as one of the Sharks (investors) from Season 1 onward, alongside prominent industry figures like Namita Thapar, Anupam Mittal, Vineeta Singh, and others.
Role on the Show
On Shark Tank India, Aman stands out for his:
- Tough but fair investment lens
- Marketing-first evaluation
- Direct, business-savvy insights
- Encouragement of grassroots startups
One of his widely shared success stories from the show involved a modest investment of ₹12 lakh in a snack brand. Within a few years, he turned that into a return of ₹40 crore — a 33,000% return — underscoring his investor intuition and ability to spot consumer-product winners.
Impact Beyond the Screen
Through Shark Tank India, Aman has:
- Invested in 100+ startups, mentoring founders across domains.
- Elevated his public persona beyond boAt — encouraging a generation of young entrepreneurs to take bold bets.
- Shared stories about resilience, failure, pivoting, and scaling, often drawing from his own journey through failed ventures and startup setbacks.
Conclusion :
Aman Gupta is a visionary Indian entrepreneur and investor, best known as the co-founder and former Chief Marketing Officer of boAt, a leading consumer electronics brand in India. Born in Delhi, he pursued commerce, became a Chartered Accountant, and completed an MBA in Finance and Strategy. Before founding boAt, he gained experience with global firms like Citi, KPMG, and Harman International. Aman is also a notable investor and mentor on Shark Tank India, supporting startups with funding and guidance. His journey reflects determination, innovation, and strategic thinking, making him a respected figure in India’s business and startup ecosystem.
Aman Gupta Date Of Birth ?
March 4, 1982,
Aman Gupta Age ?
43 years
Aman Gupta Networth ?
Around ₹700 crore (roughly $85-90 million USD)